Yinshan(Sena) Ho

Yinshan(Sena) Ho

Yinshan(Sena) Ho

UIUX Designer

UIUX Designer

UIUX Designer

Vancouver, BC

Vancouver, BC

Vancouver, BC

236-868-2105

236-868-2105

236-868-2105

Experience

Experience

Experience

SENIOR UI DESIGNER

SENIOR UI DESIGNER

SENIOR UI DESIGNER

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Xuenn Private Limited                 

Xuenn Private Limited                 

Xuenn Private Limited                 

Jan 2015 – Nov 2022

Jan 2015 – Nov 2022

Jan 2015 – Nov 2022

Coordinated with the development team to establish streamlined game development processes, defining roles to leverage team strengths and resolve past challenges. Standardized workflows enhanced focus on expertise, boosting efficiency by 300% and simplifying product maintenance.

Coordinated with the development team to establish streamlined game development processes, defining roles to leverage team strengths and resolve past challenges. Standardized workflows enhanced focus on expertise, boosting efficiency by 300% and simplifying product maintenance.

Coordinated with the development team to establish streamlined game development processes, defining roles to leverage team strengths and resolve past challenges. Standardized workflows enhanced focus on expertise, boosting efficiency by 300% and simplifying product maintenance.

Delivered "Fortune New Year," a game with the highest quality graphics and the top click rate on the 188 platform, setting a benchmark for future game development.

Delivered "Fortune New Year," a game with the highest quality graphics and the top click rate on the 188 platform, setting a benchmark for future game development.

Delivered "Fortune New Year," a game with the highest quality graphics and the top click rate on the 188 platform, setting a benchmark for future game development.

Collaborated with front-end engineers to create the first PC HTML5 workflow, establishing a standard UI-engineer process now adopted by the entire team.

Collaborated with front-end engineers to create the first PC HTML5 workflow, establishing a standard UI-engineer process now adopted by the entire team.

Collaborated with front-end engineers to create the first PC HTML5 workflow, establishing a standard UI-engineer process now adopted by the entire team.

Simplified mobile production processes by optimizing layer hierarchy, button structures, and material organization, ensuring efficiency and clarity.

Simplified mobile production processes by optimizing layer hierarchy, button structures, and material organization, ensuring efficiency and clarity.

Simplified mobile production processes by optimizing layer hierarchy, button structures, and material organization, ensuring efficiency and clarity.

Integrated wireframes into design and development workflows, allowing front-end engineers and artists to collaborate consistently. This reduced alignment errors and accelerated image adjustments, saving significant time.

Integrated wireframes into design and development workflows, allowing front-end engineers and artists to collaborate consistently. This reduced alignment errors and accelerated image adjustments, saving significant time.

Integrated wireframes into design and development workflows, allowing front-end engineers and artists to collaborate consistently. This reduced alignment errors and accelerated image adjustments, saving significant time.

Re-designing existing UIs to better adapt mobile devices. Abandonment rate on mobile app decreased.

Re-designing existing UIs to better adapt mobile devices. Abandonment rate on mobile app decreased.

Re-designing existing UIs to better adapt mobile devices. Abandonment rate on mobile app decreased.

STORYBOARD ARTIST

STORYBOARD ARTIST

STORYBOARD ARTIST

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Next Digital Limited

Next Digital Limited

Next Digital Limited

Nov 2012 – July 2015

Nov 2012 – July 2015

Nov 2012 – July 2015

Proficient in leveraging camera language to create accurate news animations, reducing mistakes by 5%.

Proficient in leveraging camera language to create accurate news animations, reducing mistakes by 5%.

Proficient in leveraging camera language to create accurate news animations, reducing mistakes by 5%.

Collaborated with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Collaborated with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Collaborated with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Fostered strong teamwork with storyboard artists, improving efficiency and overall output quality.

Fostered strong teamwork with storyboard artists, improving efficiency and overall output quality.

Fostered strong teamwork with storyboard artists, improving efficiency and overall output quality.

Trained new team members by sharing drawing skills and expertise, enabling quick integration and productivity.

Trained new team members by sharing drawing skills and expertise, enabling quick integration and productivity.

Trained new team members by sharing drawing skills and expertise, enabling quick integration and productivity.

FLASH DESIGNER

FLASH DESIGNER

FLASH DESIGNER

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Joymaster Inc.         

Joymaster Inc.         

Joymaster Inc.         

Nov 2011 – Nov 2012

Nov 2011 – Nov 2012

Nov 2011 – Nov 2012

Integrated Flash game paper doll system structure, increasing development efficiency by 50% and improving product maintainability.

Integrated Flash game paper doll system structure, increasing development efficiency by 50% and improving product maintainability.

Integrated Flash game paper doll system structure, increasing development efficiency by 50% and improving product maintainability.

Designed innovative, high-quality game characters and scenes, contributing to the success of the most popular Mahjong game. with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Designed innovative, high-quality game characters and scenes, contributing to the success of the most popular Mahjong game. with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Designed innovative, high-quality game characters and scenes, contributing to the success of the most popular Mahjong game. with journalists to develop storyboards, ensuring high accuracy and realistic news animations.

Supported the development of marketing materials for game releases, achieving a 20% boost in social media engagement and a 30% rise in pre-orders.

Supported the development of marketing materials for game releases, achieving a 20% boost in social media engagement and a 30% rise in pre-orders.

Supported the development of marketing materials for game releases, achieving a 20% boost in social media engagement and a 30% rise in pre-orders.

2D Designer

2D Designer

2D Designer

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Gamesofa Inc

Gamesofa Inc

Gamesofa Inc

Jan 2010 – July 2011

Jan 2010 – July 2011

Jan 2010 – July 2011

Developed character concepts and role designs for the Mahjong game and activities, achieving a 10% increase in player membership.

Developed character concepts and role designs for the Mahjong game and activities, achieving a 10% increase in player membership.

Developed character concepts and role designs for the Mahjong game and activities, achieving a 10% increase in player membership.

Enhanced purchase rates by 20% through innovative character artistry and engaging role designs.

Enhanced purchase rates by 20% through innovative character artistry and engaging role designs.

Enhanced purchase rates by 20% through innovative character artistry and engaging role designs.

Created animations and dynamic effects for the paper doll system, leading to a 20% rise in activity participation.

Created animations and dynamic effects for the paper doll system, leading to a 20% rise in activity participation.

Created animations and dynamic effects for the paper doll system, leading to a 20% rise in activity participation.

Skills

Skills

Skills

Design: Illustrator, Photoshop, Figma, Adobe XD, Framer, Clipstudio, Spline, Loitte

Design: Illustrator, Photoshop, Figma, Adobe XD, Framer, Clipstudio, Spline, Loitte

Design: Illustrator, Photoshop, Figma, Adobe XD, Framer, Clipstudio, Spline, Loitte

Programming: HTML, CSS, Framer

Programming: HTML, CSS, Framer

Programming: HTML, CSS, Framer

Tools: Notion, Canva, Jira, draw.io

Tools: Notion, Canva, Jira, draw.io

Tools: Notion, Canva, Jira, draw.io

Language: English(Professional), Chinese(Native)

Language: English(Professional), Chinese(Native)

Language: English(Professional), Chinese(Native)

Projects

Projects

Projects

Up Immigration Consulting (Vancouver, BC)

Up Immigration Consulting (Vancouver, BC)

Up Immigration Consulting (Vancouver, BC)

Product Designer(Team Lead)                 

Product Designer(Team Lead)                 

Product Designer(Team Lead)                 

2024

2024

2024

Agora printing (Vancouver, BC)

Agora printing (Vancouver, BC)

Agora printing (Vancouver, BC)

Product Designer(Team Lead)                 

Product Designer(Team Lead)                 

Product Designer(Team Lead)                 

2025

2025

2025

Produced wireframe, high-fidelity prototype and framer website that contributed to user-centred design.

Produced wireframe, high-fidelity prototype and framer website that contributed to user-centred design.

Produced wireframe, high-fidelity prototype and framer website that contributed to user-centred design.

Partnered with user researchers and managers to translate information architecture, navigation, and process flows into visual-appealing and easy-to-use solutions.

Partnered with user researchers and managers to translate information architecture, navigation, and process flows into visual-appealing and easy-to-use solutions.

Partnered with user researchers and managers to translate information architecture, navigation, and process flows into visual-appealing and easy-to-use solutions.

Conducted usability testing to address pain points for the following design. Define testing parameters, prepare prototypes, facilitate tests and report and prioritize the result.

Conducted usability testing to address pain points for the following design. Define testing parameters, prepare prototypes, facilitate tests and report and prioritize the result.

Conducted usability testing to address pain points for the following design. Define testing parameters, prepare prototypes, facilitate tests and report and prioritize the result.

Managed to improve the information architecture of the E-commerce website by assisting with card sorting, affinity diagramming and data analysis.

Managed to improve the information architecture of the E-commerce website by assisting with card sorting, affinity diagramming and data analysis.

Managed to improve the information architecture of the E-commerce website by assisting with card sorting, affinity diagramming and data analysis.

Education

Education

Education

Diploma, UX/UI Design Advanced

Diploma, UX/UI Design Advanced

Diploma, UX/UI Design Advanced

2023 - 2025

2023 - 2025

2023 - 2025

Cornerstone College

Cornerstone College

Cornerstone College

Vancouver, BC

Vancouver, BC

Vancouver, BC

Bachelor’s Degree, Digital Media Design

Bachelor’s Degree, Digital Media Design

Bachelor’s Degree, Digital Media Design

2005 - 2009

2005 - 2009

2005 - 2009

Ming Chuan University

Ming Chuan University

Ming Chuan University

Taoyuan, Taiwan

Taoyuan, Taiwan

Taoyuan, Taiwan